Question 1

What is technical SEO, and why is it important for e-commerce websites?

Accepted Answer

Technical SEO refers to the optimisation of a website's infrastructure to help search engines crawl and index it more effectively. For e-commerce websites, it's crucial as it enhances visibility, improves user experience, and can lead to higher conversion rates.

Question 2

How does URL structure impact SEO for e-commerce sites?

Accepted Answer

A well-structured URL helps both users and search engines understand the content of a page. It enhances navigation, makes URLs more memorable, and enables search engines to index the pages correctly, which can improve rankings.

Question 3

What are XML sitemaps, and how do they benefit e-commerce websites?

Accepted Answer

XML sitemaps are files that list all the pages of a website, allowing search engines to discover and index them more efficiently. For e-commerce sites, sitemaps ensure that product pages and other vital content are not overlooked by search engines.

Question 4

What is the purpose of a robots.txt file?

Accepted Answer

The robots.txt file instructs search engines on which pages or directories they are allowed to crawl. This is important for e-commerce sites to prevent search engines from indexing duplicate content or low-value pages, thereby focusing their crawling on essential content.

Question 5

How can I identify and fix crawl errors on my e-commerce website?

Accepted Answer

You can identify crawl errors using tools like Google Search Console, which provides insights into any issues preventing search engines from accessing your site. Fixing these issues may involve correcting broken links, adjusting your robots.txt file, or ensuring proper redirects are in place.

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