Question 1

What is on-page SEO and why is it important for e-commerce sites?

Accepted Answer

On-page SEO refers to the optimisation techniques applied directly on your website's pages to improve their visibility and ranking in search engine results. For e-commerce sites, effective on-page SEO is crucial as it can enhance user experience, increase organic traffic, and ultimately drive sales.

Question 2

How does alt text for images contribute to SEO?

Accepted Answer

Alt text helps search engines understand the content of images, which can improve your site's visibility in image searches. Additionally, it enhances accessibility for users with visual impairments, making your e-commerce site more user-friendly.

Question 3

What are some methods to improve site speed?

Accepted Answer

To improve site speed, consider optimising images, using a content delivery network (CDN), minimising HTTP requests, and enabling browser caching. Additionally, you can reduce server response times and streamline your code.

Question 4

Why is mobile responsiveness important for e-commerce sites?

Accepted Answer

Mobile responsiveness ensures that your site is easily navigable and functional on various devices, particularly smartphones and tablets. This is vital as an increasing number of consumers shop online via mobile devices, and search engines prioritise mobile-friendly sites in their rankings.

Question 5

How can I check if my e-commerce site is mobile responsive?

Accepted Answer

You can check your site’s mobile responsiveness using Google’s Mobile-Friendly Test tool or by simply resizing your browser window and observing how your site adjusts. Additionally, you could test your site on various mobile devices to assess its performance.