How to optimise your ecommerce website for better SEO

Optimising Images for Speed and SEO

Images play a crucial role in the overall performance of an eCommerce website. High-resolution images can enhance user experience but may slow down page loading times. Balancing quality and speed is essential. Consider using image formats like WebP or optimising JPEGs for clearer visuals with smaller file sizes. Additionally, applying compression techniques can further reduce load times without sacrificing image quality, improving both user engagement and search engine rankings.

Another important aspect is appropriately naming image files and using alt text. Descriptive file names aid in search engine understanding of the content. Alt text provides context for images while supporting accessibility for users with visual impairments. Both elements contribute positively to SEO. By implementing these practices, eCommerce websites can ensure their images not only look good but also support broader search engine strategies.How to create effective content marketing strategies for ecommerce

Best Practices for Image Formats and Compression

ces user experience and boosts engagement. With an increasing number of consumers browsing and shopping on mobile devices, ensuring that your eCommerce platform is fully responsive is essential. This involves not only adjusting layouts and navigation elements but also ensuring that images and content behave appropriately on smaller screens. Users appreciate intuitive layouts that allow for easy scrolling and clear visibility of products.Email marketing remains a powerful tool for promoting content as well. Building a subscriber list enables direct communication with interested customers. Tailori

To optimise your content for search engines, focus on keyword research, use relevant keywords naturWhat are quality backlinks and why do they matter for SEO?ally throughout your content, enhance meta tags, create high-quality backlinks, and ensure your website's technical SEO is in order.