Question 1

What is keyword research and why is it important for e-commerce?

Accepted Answer

Keyword research involves identifying the terms and phrases that potential customers use when searching for products online. It is crucial for e-commerce as it helps optimise product listings, improve visibility in search results, and ultimately increase sales by attracting more relevant traffic to your site.

Question 2

How do I evaluate keyword search volume and difficulty?

Accepted Answer

You can evaluate keyword search volume and difficulty using various SEO tools such as Google Keyword Planner, Ahrefs, or SEMrush. These tools provide insights into how often specific keywords are searched and the level of competition for those keywords, helping you make informed decisions on which to target.

Question 3

What is a keyword hierarchy and how do I create one?

Accepted Answer

A keyword hierarchy is a structured organisation of keywords that prioritises them based on relevance and search volume. To create one, start by categorising keywords into main topics and subtopics, then rank them according to their importance and potential impact on your e-commerce strategy.

Question 4

How should I implement keywords on my e-commerce site?

Accepted Answer

Keywords should be implemented strategically across your e-commerce site, including in product titles, descriptions, meta tags, and headings. Ensure that they are naturally integrated into the content to maintain readability while optimising for search engines.

Question 5

What are the best practices for on-page SEO in e-commerce?

Accepted Answer

Best practices for on-page SEO in e-commerce include using relevant keywords in titles and headings, writing unique and informative product descriptions, optimising images with alt text, ensuring mobile-friendliness, and improving page load speed to enhance user experience and search engine rankings.

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