Question 1

What is the significance of HTTPS for e-commerce websites?

Accepted Answer

HTTPS is crucial for e-commerce websites as it ensures secure communication between the user's browser and the server, building trust with customers and improving search engine rankings due to Google's emphasis on security.

Question 2

How does security affect ranking in search engines?

Accepted Answer

Security impacts ranking as search engines like Google consider HTTPS a ranking signal. Websites that do not implement secure protocols may be penalised in search results, making them less visible to potential customers.

Question 3

What are the benefits of integrating voice search in e-commerce?

Accepted Answer

Integrating voice search enhances user experience by allowing customers to search using natural language, making it easier to find products. It also helps businesses reach a broader audience, as more people are adopting voice-activated devices.

Question 4

How can e-commerce sites optimise for conversational queries?

Accepted Answer

E-commerce sites can optimise for conversational queries by using natural language in their content, focusing on long-tail keywords, and providing clear answers to common questions that customers may voice.

Question 5

What role does artificial intelligence play in technical SEO for e-commerce?

Accepted Answer

Artificial intelligence plays a significant role in technical SEO by automating data analysis, personalising user experiences, and optimising website elements such as content and structure for better search visibility and user engagement.